Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you understand their influence on both clients and gift recipients. As florists, we commit our efforts to help you express yourself. We help you find the best bouquet for all events. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later on, it involved wholesale orders of bulk flowers. It also sold supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves cultivating and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of marketing them to local customers. Floristry is crafting a selection of blooms and plants into a delightful arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people regard it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops began making constant and exciting developments to their process.

As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver straight to the customer or their receiver. They also offer the feature of placing orders online for convenience. Today, floristry has grown into an essential part of people's lives. In fact, flowers have become vital in the decoration and motif of various events. Many associations have come up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and ongoing trends in the industry. They suggest various arrangements for all kinds of occasions. They also guide clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Given that, our team of experts commit to ensuring top-notch service at all times. We aim to help our customers get the most beautiful bouquet for their needs. As florists, we help people share themselves through custom bouquets and arrangements. This way, they can honor important events and milestones in their lives. As florists, we help people:

  • Express love with elegant long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a lovely bouquet on Mother's Day
  • Celebrate a wedding with custom arrangements and other flowers
  • Brighten up someone's stay in a hospital
  • Add the perfect touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements matched to their motif and design


Read all about Color Theory in Floristry in our next article.